The WhatsApp Business app is the initial section point in this market. Aimed at smaller businesses, the free app – Android-just until further notice – enables companies to better interface with their customers and establishes an official presence on WhatsApp’s services. Essentially, it’s the WhatsApp version of a Facebook Page.
Announcement Already Made:
The company had already announced the app’s arrival, and begun checking business accounts as part of its WhatsApp Business test case program back in September 2017. Confirmed accounts were given a green checkmark as a means of demonstrating their authenticity.
WhatsApp today officially launched its new WhatsApp Business app in select markets, including Indonesia, Italy, Mexico, the U.K. and the U.S., ahead of its planned worldwide rollout. The addition of business profiles and new messaging tools aimed at business customers is part of the company’s broader plan to generate income by charging larger enterprises for advanced tools to communicate with customers on the platform now utilized by finished a billion people worldwide.
What Whatsapp is Saying:
WhatsApp says individuals will know when they’re talking to a business because these accounts will be listed as “Business Accounts.” Over time, some of these will become “Affirmed Accounts,” after WhatsApp confirms the account phone number it registered with matches the business phone number.
With the new WhatsApp Business app arriving today, small companies can set up their WhatsApp Business profiles by rounding out information like a business description, email, address and website.
Present Business Options with Whatsapp:
Once established on the WhatsApp network, businesses can then utilize a progression of tools provided by the app, similar to smart messaging tools that offer similar technology as what you’d discover today in Facebook Messenger.
For example, the app offers “brisk answers” that provide fast answers to customers’ every now and again asked questions; “welcoming messages” that acquaint customers with the business; and “away messages,” that let customers know you’re busy.
While businesses should utilize this new app to communicate with customers, for the general WhatsApp client, there’s no change. They’ll be able to message businesses however can control their experience by blocking numbers and businesses, as well as report spam.
Businesses will also be able to access messaging statistics, similar to number of messages read, and they can send and get messages from the desktop via WhatsApp Web.
In addition, businesses might be able to contact individuals who provided their phone number and agreed to get messages from the business, the company had already said.
The Business app will later be joined by an enterprise solution aimed at large businesses with a global customer base – like airlines, web based business locales, and banks, WhatsApp had said last fall. It didn’t announce any news regarding this solution today, however in the past the company said it would charge for these enterprise tools. Presumably, they’ll be based on top of the current WhatsApp Business center item.