Amazon.com Inc opened its checkout-free grocery store to the public on last Monday after more than a year of testing, the company said, moving forward on an experiment that could dramatically alter brick-and-mortar retail.
The Seattle store, known as Amazon Go, relies on sensors and cameras to track what shoppers remove from the shelves, and what they set back. Checkout lines and Cash registers become superfluous – customers are billed after leaving the store using credit cards on file.
For grocers, the store’s opening heralds another potential interruption at the hands of the world’s largest online retailer, which purchased top of the line supermarket chain ‘Whole Foods Market’ a year ago for $13.7 billion. Long lines can deter shoppers, so a company that figures out how to eradicate wait times will have an advantage.
Amazon did not discuss if or when it will include more ‘Go’ areas, and reiterated it has no plans to add the technology to the larger and more complex Whole Foods stores.
The convenience-style store opened to Amazon employees on Dec. 5, 2016 in a test phase. At the time, Amazon said it expected members of the public could begin using the store in early 2017.
Nevertheless, there have been challenges, according to a person acquainted with the matter. These included correctly identifying shoppers with comparative body types, the person said. When children were brought into the store during the trial, they caused devastation by moving items to incorrect places, the person added.
Vice president of Amazon Go, said in an interview that the store worked very well throughout the test phase, on account of four years of earlier legwork. This technology didn’t exist earlier, it is really advancing the state-of-the-craftsmanship computer vision and machine learning. In the event that you look at these products, you can see they’re super comparable. One had light cream and the other had regular, and Amazon’s technology learned to tell them separated.
How Amazon GO works
- The 167-square-meter (1800-square-foot) store is located in an Amazon office building. To begin shopping, customers must scan an Amazon Go smart phone app and pass through a gated turnstile.
- Ready-to-eat lunch items greet shoppers when they enter. Deeper into the store, shoppers can find a little selection of grocery items, including meal kits and meats. An Amazon employee checks IDs in the store’s beer and wine section.
- You will be offered with delicious ready-to-eat breakfast, lunch, snack and dinner options made by the chefs and favorite nearby bakeries and kitchens. The selection of grocery essentials ranges from staples like milk and bread to privately made chocolates and craftsman cheeses. For a snappy home-cooked dinner, get one of the chef-designed Amazon Meal Kits, with every one of the ingredients you need to make a meal for two in about 30 minutes
- Glossy black cameras happens to monitoring from above and weight sensors in the shelves help Amazon determine exactly what people take.
- If someone passes back through the gates with an item, his or her associated account is charged. In the event that a shopper returns an item on the shelf, Amazon removes it from his or her virtual cart.
- Much of the store will feel commonplace to shoppers, aside from the check-out process. Amazon, well known for dynamic pricing online, has printed price tags similarly as customary brick-and-mortar stores do.
Amazon Go is a piece of a broader push by Amazon into physical retail, including its Amazon Fresh Pickup areas and Amazon Books stores, notwithstanding the company’s massive bet on Whole Foods Market. More than any of those other initiatives, Amazon Go has the feel of a retail store created by a company with roots in e-commerce, located at 2131 seventh Ave, Seattle, WA, close to the corner of seventh and Blanchard.Tags: amazon, amazon go, seatle